WINSTON-SALEM, NC (APRIL 20, 2018) —Sunshine Beverages, a beverage company based in Winston-Salem, NC, has hired Andrew Simpson as vice president of sales. Simpson will head the Sunshine sales team and will be lead contact for many of the company’s key accounts.
Sunshine Beverages produces, markets, and sells a “better-for-you” energy beverage, branded Sunshine, which is quickly expanding across the Southeast with three refreshing flavors: Ginger Berry, Blueberry Lemonade, and Clementine Twist. Teall Capital, a private equity company based in Winston-Salem, NC; Atlanta, GA; and San Francisco, CA, became majority owner of Sunshine Beverages, through one of its investments in 2017.
Prior to joining Sunshine, Simpson was with international software company Relias Learning in Berlin and helped grow the business from a small start-up in 2010 to more than 700 employees by 2017. Simpson spearheaded the international expansion of Relias Learning in Germany in 2016, and helped propel the business to become the top healthcare ed-tech leader in Germany with the largest client base and most end-users in the industry.
Simpson received a Bachelor of Science degree in marketing and finance from the University of North Carolina at Wilmington in 2009.
“With the backing of Teall Capital, we have tremendous expansion momentum happening at Sunshine, and Andrew will be instrumental in keeping the business on the fast track,” said Lizzie Ward, President of Sunshine. “Andrew will lead our territory sales teams and manage key retail accounts, including grocery and convenience store chains.”
Simpson will be located in the Winston-Salem, NC headquarters of Sunshine, which is now distributed across the Southeast in major retail outlets including Food Lion, Kroger, Publix, Ingles and Lowes Foods.
About Teall Capital
Teall Capital is a privately-held set of investments in innovative, high-growth potential lifestyle brands and services. The company’s leadership has extensive experience in sports, media, marketing, and entertainment, and the group provides its operating companies deep expertise in a number of disciplines: corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and expert legal diligence.
Teall Capital is led by Ben C. Sutton, Jr. and an executive management team that built and expanded four national market-leading businesses in the college sports space: IMG College Media, IMG Seating, IMG College Licensing and IMG Ticketing. Teall invests in complementary organizations that can strategically work together to realize greater value, sharing in expertise, thought leadership, and networks.
For more information, please visit TeallCapital.com.
About Sunshine Beverages
Sunshine is a fast-growing beverage company based in Winston-Salem, NC offering better-for-you energy drinks with great sparkling taste and no extreme ingredients. The company’s beverages are available in three delicious flavors—Ginger Berry, Clementine Twist, and Blueberry Lemonade—all of which are packed with vitamins, electrolytes, and just enough caffeine to deliver the perfect pick-me-up. In a market overrun with extreme energy drinks, Sunshine is pioneering efforts to redefine the energy category by bringing good energy to consumers with the promise of great taste, no artificial flavors, lower sugars, and only 60 calories per can. Learn more at drinkthesunshine.com.