After starting and running a design firm for twelve years, Keith founded forward-thinking marketing agency The Variable in 2011 where he served as Chairman and CEO (he remains on the Board of Directors). Keith co-founded Sunshine Beverages, which was birthed out of The Variable, and helped steer the brand through its startup and early growth stages. Under his leadership, Sunshine has taken on its first and second rounds of outside investment from Teall Capital, allowing the company to develop a deep regional sales force, distribution logistics systems, and establish a foundation for rapid growth throughout the Southeast and beyond. Originally from Fort Worth, TX, Keith is a graduate of the College of Design at NC State University.

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