WINSTON-SALEM (JULY 2, 2018)—Sunshine Beverages, based in Winston-Salem, NC, is now available at QuikTrip convenience stores across North and South Carolina. Sunshine Beverages produces, markets, and sells a “better-for-you” energy beverage, branded Sunshine, in three refreshing flavors: Ginger Berry, Blueberry Lemonade, and Clementine Twist.
“Sunshine has enjoyed incredible growth in recent months, and QuikTrip is a great win as we head into the summer,” Sunshine President Lizzie Ward said. “The chain is widely recognized as one of the premier convenience stores in America, and QuikTrip will be Sunshine’s largest c-store partner to date.“
“Sunshine’s placement in QuikTrip is also ideal for our shopper. All flavors will be in one of the open-air coolers in the center of the store along with other better-for-you food and beverage options,” Ward added.
The introduction of Sunshine at 76 QuikTrip locations in the two Carolinas comes on the heels of Sunshine’s recent introduction at Kroger stores in the Georgia market. Sunshine continues to add distributors as the brand’s growth accelerates in the Southeast.
In addition to QuikTrip and Kroger, Sunshine is available in the Southeast at other convenience stores, independent retailers, craft beer breweries, and other major grocers including Food Lion, Publix, and Lowes Foods. Sunshine has also established a brand ambassador network to bring samples of the beverages at local festivals, marathons, concerts, and other cultural events throughout the Southeast this summer.
Teall Capital, a private equity company based in Atlanta, Winston-Salem, and San Francisco, became majority owner of Sunshine Beverages by making a significant investment in the company in 2017.
About Teall Capital
Teall Capital is a privately-held set of investments in innovative, high-growth potential lifestyle brands and services. The company’s leadership has extensive experience in sports, media, marketing, and entertainment, and the group provides its operating companies deep expertise in a number of disciplines: corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and expert legal diligence.
Teall Capital is led by Ben C. Sutton, Jr. and an executive management team that built and expanded four national market-leading businesses in the college sports space: IMG College Multi-media, IMG College Seating, IMG College Licensing, and IMG Learfield Ticketing. Teall invests in complementary organizations that can strategically work together to realize greater value, sharing in expertise, thought leadership, and networks.
For more information, please visit TeallCapital.com.
About Sunshine Beverages
Sunshine is a fast-growing beverage company based in Winston-Salem, NC offering better-for-you energy drinks with great sparkling taste and no extreme ingredients. The company’s beverages are available in three delicious flavors—Ginger Berry, Clementine Twist, and Blueberry Lemonade—all of which are packed with vitamins, electrolytes, and organic caffeine to deliver the perfect pick-me-up. In a market overrun with extreme energy drinks, Sunshine is pioneering efforts to redefine the energy category by bringing good energy to consumers with the promise of great taste, no artificial flavors, lower sugars, and only 60 calories per can.
Learn more at drinkthesunshine.com.
QuikTrip Corporation is a privately held company headquartered in Tulsa, Oklahoma. Founded in 1958, QuikTrip has grown to a more than $11 billion company with 750+ stores in eleven states. Those revenues place QuikTrip high on the Forbes listing of largest privately held companies. QuikTrip’s strategy is to be the dominant convenience/gasoline retailer in each market and to reach that level not through sheer numbers of stores, but through key, high-volume locations. With over 20,000 employees, Fortune has ranked QuikTrip on the list of Best Companies To Work For for fourteen years. QuikTrip also gives back to the communities it serves, donating 5% of net profits to charitable organizations.
For more information, please visit quicktrip.com.