BIG EAST Conference and Dyehard Fan Supply Announce a new, multi-year merchandise partnership

NEW YORK and WINSTON-SALEM, N.C. – November 20, 2018 – The BIG EAST Conference today announced the launch of its new online store and its selection of Dyehard Fan Supply as the official merchandising partner for the Conference in a new multi-year agreement. Effective this fall Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, will exclusively manage sales of official BIG EAST Conference apparel and accessories sold online and on-site at all 22 BIG EAST Conference Championships, including the Men’s Basketball Tournament held at Madison Square Garden.

On-site championship merchandise sales began on October 27 at the 2018 BIG EAST Cross Country Championship in Carmel, Indiana. The new e-commerce store, officially launched on November 7th.

“The Conference’s new partnership with Dyehard Fan Supply is a win for BIG EAST supporters around the country, who will have product options like never before” said BIG EAST Conference Commissioner, Val Ackerman. “We are very excited to offer a refreshed and expanded variety of BIG EAST and school-branded merchandise – including a BIG EAST Basketball product line – with the support of one of the fastest-growing companies in the sports merchandising space.”

Dyehard Fan Supply has become a major force in the world of sports event and retail merchandising since its launch in 2017. The company has handled merchandising programs for a number of high-profile sporting events and organizations, including the Olympics, NBA Finals, World Series, MLB All-Star Game, and the TCS New York City Marathon. While Dyehard is no stranger to the collegiate sports world with individual university partnerships in major college conferences, the partnership with the BIG EAST Conference is the company’s first collegiate conference partnership.

“It’s an incredible honor for Dyehard Fan Supply to be the exclusive e-commerce and retail merchandising partner of the BIG EAST Conference,” Dyehard CEO Rex Hough said. “The Dyehard team will offer BIG EAST Conference fans best-in-class merchandising at the very highest standards of quality, service, and reliability. In additional to offering traditional merchandise, we plan to introduce a range of higher quality and premium products we believe BIG EAST fans will greatly enjoy.”

The official collection of BIG EAST Conference gear was created to appeal to every BIG EAST fan. Updated seasonally, the wide array of apparel and accessories for men, women and youth will feature NIKE technical products and best-in-class merchandise from the Conference’s official licensees, including performance and lifestyle products such as polos, hats, fleece, hoodies, and caps.


The BIG EAST Conference is an association of ten nationally prominent colleges and universities that foster healthy athletic competition, community service and the pursuit of excellence in academic environments.  The athletic programs of BIG EAST institutions provide national-caliber participation opportunities for more than 3,727 student-athletes on over 180 men’s and women’s teams in 22 sports.  Established in 1979 and headquartered in New York City, the BIG EAST’s members are located in seven of the country’s top 35 largest media markets and include Butler University, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University.  For more information, visit

About Dyehard Fan Supply

Dyehard Fan Supply is an event and retail merchandise, marketing, and e-commerce company. An international company focusing on superior customer service, Dyehard leverages an expansive network of best-in-class companies to produce top-quality merchandise for college and professional sports, tennis, and golf tournaments, college bowl games, concerts, festivals, races, and Broadway musicals. Visit for more information.