WINSTON-SALEM, NC (DECEMBER 3, 2019) – Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, has launched a new online shopping website for the University of Arkansas. Dyehard created the new website in partnership with WMT Digital, a full-service agency specializing in digital marketing, software engineering and web development. The new Arkansas website can be viewed at shop.arkansasrazorbacks.com.
“Dyehard has introduced an improved online shopping experience for Arkansas customers by building on its best-in-class practices to deliver a superior omni-channel shopping experience,” Dyehard Dyehard CEO Rex Hough said. “Working together with our colleagues at WMT Digital, we developed a proprietary online e-commerce platform.”
“The new Arkansas online store is built with a modern design interface that incorporates a custom Arkansas theme and is specifically tailored to enhance mobile shopping,” Hough added. “The new lightweight experience provides fast load times, intuitive navigation and a simple purchase process with one step checkout that includes an option to use Apple Pay.”
WMT is full-service agency specializing in digital marketing, software engineering and web development.
“We were proud to partner with Dyehard Fan Supply and the Arkansas Razorbacks on this project and are excited to launch a platform that will enhance the Razorback fan’s shopping experience online through a streamlined express checkout process,” WMT Digital Founder and Managing Director Andres Focil said. “Together with Dyehard, we are creating the first true digital ecosystem with the Razorbacks main athletic website to provide an integrated and seamless experience for fans browsing their favorite gear.”
“WMT transformed our web presence 5 years ago when they became the official provider for our athletics website and we’ve seen nothing but growth and innovation since. We expect to see a similarly positive response from our fans as they begin engaging with our new shop experience and we’re excited about the synergies that will exist with having it under the same umbrella as our athletics site,” Arkansas Associate Athletic Director / Marketing and Brand Development Taylor McGillis said.
Teall Capital Partners, a private equity company based in Winston-Salem, N.C. and Atlanta, Ga. created Dyehard Fan Supply in late 2017 after acquiring several companies offering an expansive national network of best-in-class merchandise capabilities. Teall anticipates additional future investments that will contribute to the top-quality retail experience for fans and customers.
Dyehard Fan Supply has handled merchandising programs for many of America’s most notable sporting events and organizations, including Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America’s Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls. In 2017, Dyehard executed new partnership deals with the Music City Bowl in Nashville, the 2018 FEI World Equestrian Games, and a significant, long-term partnership with Tough Mudder, one of the fastest-growing athletic competitions in America. Dyehard has also handled merchandising for multiple Broadway shows and concerts.
About Teall Capital Partners
Teall Capital Partners is a privately held set of investments in innovative, high-growth-potential lifestyle brands and services. Teall invests in complementary organizations that collaborate to share thought leadership and leverage individual networks to realize greater value. Led by Founder and Chairman Ben C. Sutton, Jr., the Teall Capital management team includes several of the top executives that built and expanded four national market-leading businesses into a nearly billion-dollar enterprise in the college sports space: IMG College Media, IMG Seating, IMG College Licensing, and IMG Ticketing. Teall Capital leadership provides operating companies with access to expertise in corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and legal diligence. Visit TeallCapital.com for more information.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America’s top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to your fans online, at-event, and inside your brick and mortar stores. Whether you’re a fan of college or pro sports, teams or individual events, Broadway shows or music, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. Visit dyehardfansupply.com for more information.
About WMT Digital
WMT is a full-service creative agency specializing in digital marketing, software engineering and web development. WMT takes an individual approach to each client, demonstrating dedication to improve websites and increase online presence to create fluidity and consistency across online channels. College athletics websites powered by WMT include the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets and Ohio State Buckeyes. Visit wmt.digital for more information.
Established in 1871 the University of Arkansas is the first public university in the state of Arkansas. With over 26,000 students and over 200 programs of study, UARK has been nationally recognized as a top-tier university is and classified as a highest research activity university, awarding at least 20 research doctorates a year. University of Arkansas is home to several championship winning athletic teams collectively known as the Razorbacks.