WINSTON-SALEM, NC (March 4, 2020)—Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, has partnered with Miami University as the official e-commerce merchandising partner of Miami Athletics and the Miami University Alumni Association.
Under this new agreement, Dyehard will manage and operate their new online store where RedHawk fans and Miami University alumni alike can shop for new and relevant merchandise in one online location. Dyehard’s new e-commerce approach with Miami can be credited to a strategic alliance with WMT, a boutique e-commerce engineering and technology firm and heavy hitter in the college digital space.
“We are excited to partner with Dyehard Fan Supply to deliver Miami Athletics merchandise and apparel online,” Director of Athletics David Sayler said. “As Dyehard’s first Mid-American Conference partner, we are thrilled to showcase their innovative approach to creative marketing and delivering the best in apparel and merchandise to our alumni and fans.
“Our Miami alumni wear their love and honor proudly,” says Kim Tavares, associate vice president, alumni relations and executive director of the Miami University Alumni Association. “This new partnership makes it easier than ever for alumni around the world to shop for branded Miami merchandise, whether they want to show their support at a Miami event or in their everyday lives. This new, combined site will provide them with one-stop shopping for a wide range of options, including items selected specifically for alumni.”
“We are thrilled that Miami University has partnered with us on this new approach to combine the athletic and alumni websites in to one comprehensive site with the dedicated service from Dyehard,” said Teall Capital EVP for Business Development Rex Hough. “It’s great that the University and Athletic department both see the value in working together to promote the Miami brand within the merchandise and retail space. We look forward to the unique opportunity to interact with their sports fans and large alumni base through one channel.”
“It will be a great avenue for Dyehard to apply our exceptional service year-round online with the highest standards of service and reliability in the industry. Merchandise will consist of traditional game day and university logo’d apparel while also debuting an impressive new line of best-in-class products. Fans and alumni will enjoy the upgraded merchandise along with larger assortments made available to them than ever before.”
In addition to representing Miami University, Dyehard also serves as official merchandising partner for several other major collegiate programs, including the University of Arkansas, Auburn University, the University of North Carolina, Columbia University Athletics, the BIG EAST Conference, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, the West Coast Conference and most recently Iowa State.
Teall Capital Partners, a private equity company based in Winston-Salem, N.C. and Atlanta, Ga. created Dyehard Fan Supply in late 2017 after acquiring several companies offering an expansive national network of best-in-class merchandise capabilities. Teall anticipates additional future investments that will contribute to the top-quality retail experience for fans and customers.
Dyehard Fan Supply has handled merchandising programs for many of America’s most notable sporting events and organizations, including Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America’s Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls. In 2017, Dyehard executed new partnership deals with the Music City Bowl in Nashville, the 2018 FEI World Equestrian Games, and a significant, long-term partnership with Tough Mudder, one of the fastest-growing athletic competitions in America. Dyehard has also handled merchandising for multiple Broadway shows and concerts.
About Teall Capital Partners
Teall Capital Partners is a privately held set of investments in innovative, high-growth-potential lifestyle brands and services. Teall invests in complementary organizations that collaborate to share thought leadership and leverage individual networks to realize greater value. Led by Founder and Chairman Ben C. Sutton, Jr., the Teall Capital management team includes several of the top executives that built and expanded four national market-leading businesses into a nearly billion-dollar enterprise in the college sports space: IMG College Media, IMG Seating, IMG College Licensing, and IMG Ticketing. Teall Capital leadership provides operating companies with access to expertise in corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and legal diligence. Visit TeallCapital.com for more information.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America’s top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to your fans online, at-event, and inside your brick and mortar stores. Whether you’re a fan of college or pro sports, teams or individual events, Broadway shows or music, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. Visit dyehardfansupply.com for more information.
About Miami University
Miami University is a nationally ranked public university that focuses on undergraduate teaching and mentoring, with opportunities for research, leadership, study abroad and internships. Founded in 1809, Miami enrolls approximately 17,200 undergraduate students and 2,200 graduate students on its Oxford, Ohio, campus and has more than 234,000 alumni in all 50 states and more than 100 countries. Miami also enrolls students at regional campuses in Hamilton, Middletown, and West Chester, Ohio, and its European center in Luxembourg. One of the original “Public Ivies,” Miami faculty commitment to students is ranked in the Top 5 among public institutions in the U.S. by U.S. News & World Report. Miami student-athletes boast a 91% graduate success rate and last year performed about 4,800 volunteer service hours. In 2018-2019, Miami performed a school and Mid-American Conference first in earning all three of the league’s top awards – Cartwright, Jacoby and Reese awards – at the same time.