WINSTON-SALEM, NC (DECEMBER 17, 2019) – Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, has signed an agreement to handle operations for the Fiesta Bowl organization – which includes the 2019 College Football Playoff Semifinal at the PlayStation® Fiesta Bowl and 2019 Cheez-It® Bowl. Dyehard will sell merchandise both game-day and online for both bowls. In addition, Dyehard will provide merchandise delivery to suites of pre-ordered or game-day purchased items.
The College Football Playoff Semifinal at the PlayStation® Fiesta Bowl will host the highly anticipated No. 2 Ohio State vs. No. 3 Clemson on December 28 at State Farm Stadium in Glendale, Arizona at 6 p.m. MT. The Cheez-It® Bowl will feature Air Force vs. Washington State on December 27 at Chase Field in Phoenix at 8:15 p.m. MT. Dyehard will feature 17 merchandise locations at State Farm Stadium and five merchandise locations at Chase Field.
E-commerce merchandise for the College Football Playoff Semifinal at the PlayStation® Fiesta Bowl and the Cheez-It® Bowl is available at shop.fiestabowl.org.
“We’re incredibly excited to have been selected as the merchandising partner for two of the highest-profile college bowls in America,” Dyehard CEO Rex Hough said. “Fans at both bowls and online can expect white glove service and a wide range of top-quality product selections from Dyehard.”
Merchandise for the two events will feature a better-best assortment of apparel, headwear and novelties, including name brands such as Nike, Retro Brand, Blue 84, Top of the World, Peter Millar, Antigua, Highland Mint and WinCraft.
Teall Capital Partners, a private equity company based in Winston-Salem, N.C. and Atlanta, Ga. created Dyehard Fan Supply in late 2017 after acquiring several companies offering an expansive national network of best-in-class merchandise capabilities. Teall anticipates additional future investments that will contribute to the top-quality retail experience for fans and customers.
Dyehard Fan Supply has handled merchandising programs for many of America’s most notable sporting events and organizations, including Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America’s Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls. In 2017, Dyehard executed new partnership deals with the Music City Bowl in Nashville, the 2018 FEI World Equestrian Games, and a significant, long-term partnership with Tough Mudder, one of the fastest-growing athletic competitions in America. Dyehard has also handled merchandising for multiple Broadway shows and concerts.
- The PlayStation® Fiesta Bowl will host College Football Playoff Semifinal games on December 28, 2019, December 31, 2022 and December 27, 2025
- Sports Illustrated ranked Fiesta Bowl games as number 1 and 3 in “The Greatest Bowl Games in College Football History”
- The College Football Playoff Semifinal at the PlayStation® Fiesta Bowl has hosted seven National Championship games and 12 Heisman Trophy winners
- More than three million fans have attended the Fiesta Bowl
- The College Football Playoff Semifinal at the PlayStation® Fiesta Bowl trophy stands almost four feet high, weighs 200 pounds and has 28.6 karats of diamonds encrusting the football stripes with a valuation of $1.44 million
- The Cheez-It® Bowl has included stars such as Larry Fitzgerald, Le’Veon Bell, Aaron Rodgers and Drew Bledsoe
- The 70,000+ square foot field used in the Cheez-It® Bowl is donated to a community in need after the game
- The Cheez-It® Bowl became the first bowl to be regularly played at an MLB stadium when it was staged at Chase Field in 2000
About Teall Capital Partners
Teall Capital Partners is a privately held set of investments in innovative, high-growth-potential lifestyle brands and services. Teall invests in complementary organizations that collaborate to share thought leadership and leverage individual networks to realize greater value. Led by Founder and Chairman Ben C. Sutton, Jr., the Teall Capital management team includes several of the top executives that built and expanded four national market-leading businesses into a nearly billion-dollar enterprise in the college sports space: IMG College Media, IMG Seating, IMG College Licensing, and IMG Ticketing. Teall Capital leadership provides operating companies with access to expertise in corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and legal diligence. Visit TeallCapital.com for more information.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America’s top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to your fans online, at-event, and inside your brick and mortar stores. Whether you’re a fan of college or pro sports, teams or individual events, Broadway shows or music, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. Visit dyehardfansupply.com for more information.