FRANKLIN, MA (February 20, 2020)—The Massachusetts Interscholastic Athletic Association (MIAA) today announced a new multi-year partnership with Teall Properties Group (TPG), a multimedia and marketing management company for high schools, as the exclusive agent for strategic business partnerships, athletic sponsorships and multimedia rights.
Under the partnership, TPG will work with the MIAA to develop business relationships to benefit the Association, and in turn its member schools. TPG also will represent the MIAA in negotiations for opportunities related to the regional and national recognition of the Association’s championships and student-athletes across its 38 sports.
“Ratified by unanimous support of our MIAA Finance Committee, the Association is pleased to establish this partnership with TPG, a corporate sales company with an outstanding record of success, integrity and commitment to brand development and the enhancement of revenue growth,” stated MIAA Executive Director Bill Gaine.
“We can’t wait to increase revenue for the MIAA and grow its brand both regionally and nationally,” said TPG CEO Mike Wolfert. TPG will place a corporate sales professional at the MIAA in early March 2020 to begin “onboarding” and partnership for this exciting initiative.
The MIAA joins a group of seven properties associated with TPG, including the North Carolina Independent School Athletic Association (NCISAA, the Ohio High School Athletic Association (OHSAA), the Ohio Valley Athletic Conference (OVAC), the South Carolina Independent School Association (SCISA), the Western Pennsylvania Interscholastic Athletic League (WPIAL) and the Rhode Island Interscholastic League (RIIL).
The Massachusetts Interscholastic Athletic Association is a non-profit volunteer educational association with a membership of 380 member secondary schools. The MIAA services its schools and their students by providing leadership and support for the conduct of interscholastic athletics that enrich the educational experiences of all participants. A variety of policies, programs, awards and resources are offered each year under the five pillars of Educational Athletics: Wellness, Sportsmanship, Coaches’ Education, Leadership and Community Service. The Association is dedicated and committed to promoting inclusiveness, awareness and acceptance. Each school year, the Association awards championships across its 38 sports. The MIAA is online at www.miaa.net.
Teall Capital created its TPG division in 2018 to serve as Teall Capital’s arm for the high school market. TPG believes in the high school student-athlete experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief. For more information, please visit www.teallpropertiesgroup.com.
About Teall Capital Partners
Teall Capital is a privately held set of investments in innovative, high-growth potential lifestyle brands, experiences and services. The company’s leadership has extensive experience in sports, media, marketing, and entertainment, and the group provides its operating companies deep expertise in a number of disciplines: corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and expert legal diligence.
Teall Capital is led by Ben C. Sutton, Jr. and an executive management team that built and expanded four national market-leading businesses in the college sports space: IMG College Multi-media, IMG College Seating, IMG College Licensing, and IMG Learfield Ticketing. Teall invests in complementary organizations that can strategically work together to realize greater value, sharing in expertise, thought leadership, and networks. For more information, please visit www.TeallCapital.com.